Where strategy meets the story that sells it.
WHO I AM
Fractional Brand strategy & Storytelling partner with over 20 years of experience in brand leadership across different industries (FMCG, Healthcare) and geographies, crafting strategies and selling them to demanding stakeholders – including sales teams, CEOs and Executive Committees. 15 years of experience in Healthcare – FS, OTC, Rx portfolios.
My profile in three words:
• Global-minded: French born in Lebanon; worked & lived in Europe & Latin America; polyglot - French, English, Spanish, Italian, Portuguese.
• Locally sensitive: alternated global roles & local leadership positions as Marketing Director, developing the ability to build bridges between headquarters and countries.
• Lifelong learner: naturally curious; constantly educating myself & experimenting; practicing storytelling through travels, photography & writing.
▸ View my Linked profile here.
HOW I CREATE IMPACT
Whether you are a founder, a Marketing lead with limited resources or an agency, I help teams turn complex strategies into clear narratives that win buy‑in and move audiences to action.
If your strategy needs (re)shaping so the story is strong - or if the story seems solid on paper but not clear yet in people’s minds, that is where I come in.
My services:
▸ Curious to know more? Some case studies here
MY APPROACH
I act as a close partner, operational from Day 1, bringing in the skills and experience your teams are missing while respecting your identity and language. To do so, I use the C.L.E.A.R framework.
The CLEAR framework is a structured process that moves from defining the challenge to revealing a narrative that leaders can actually use.
It has been designed to offer flexibility and adapt to what may already have been developed and is available. It is reflected from the start, in the Capture step, to ensure the most accurate scope of work proposal.
▸ Read some testimonials here